This is a post for designers – it’s a primer on what you need to know when you start designing an email invitation or newsletter.
Print vs Email:
Very simply, you can’t approach an email design job in the same way that you approach a print design job. First up, you can’t do it in Illustrator (or Freehand if you still live in 2004) – you need to work up a wireframe and look & feel in Photoshop, and then create an HTML template. From there you can talk to the editor or copywriter and start creating graphics for specific articles.
