White open websites


We’ve recently done 3 websites that use a white background, and no bounding areas for the content. The results are quite varied: One is bold and hard-edged; one is ordered, like a document; one is clean and slick. No borders There are many variations when it comes to the visual layout of a website. In […]

Writing for the Internet


Writing for an online audience is not the same as writing an email to a friend or even a potential client.

Caring about content


We have previously posted about the different content platforms that are available online, and some thoughts on what type of writing is most suitable for each. I’d like to talk a bit more about crafting worthwhile content, in this and further posts.

Should your website work on iPhone?


This post is about whether or not you should worry that your site works on iPhone and iPad, especially if the market for your site is mostly South African.

Aspirational Inspiration for design direction


Here’s a simple and effective method of getting an idea of what your website should look like, and giving your website designer some direction. It’s called aspirational inspiration.

Achieving the purpose of your website


When you’re planning your website, pretty much the most important thing is to write down what the purpose of the website will be.

Email Marketing – Who to use?


In a follow-up to our earlier posts on email marketing, we review a couple of online providers and give some tips on what you should be looking for from a bulk HTML email provider.

Lorem ipsum sid what now?


A brief background of ‘lorem ipsum’ dummy text and why it is used.

Why does my website need an email address?


A brief explanation of how your website’s email address is used to ensure you receive contact from potential customers.

Internet Protocols – A Primer


A short primer on the four main protocols used on the Internet.