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Website Content Creation

Content is King. Real people are actually going to be visiting your website, so it is important that the words and images on the site are relevant, clear, correctly spelt (the words, not the pictures...) and useful.

Content Generates Traffic to a website

Google likes good content. If your site has a decent amount of information that is clear and well formatted, Google is going to offer that information to the people when they search. This means more people visiting your website, which means more people phoning you or buying your product or service.

It gives information to visitors

Your customers like good content. If your customers are looking for information from your website - from your company telephone number to details on your latest product range - they will be greatly helped by clear, well formatted content.

You wouldn't want customers to walk into your premises and find everything in a mess, with no receptionist or salesperson to help them and no real indication of what products or services you have available. You'd want to make those things clear through the use of good store layout and well-placed signage. We do the same thing with your website, ensuring that your customers find what they're looking for quickly and easily.

It generates and retains customers

Depending on your industry, your market and the aims of your website, content needs to be created and updated regularly. There is basic information - the key stuff about your products, business and services - that only needs to be updated when the facts change. And then there is current information - news about your business and industry or stories and articles relating to your experiences - that needs to be created regularly. The great benefit of becoming a regular and good source of information about your industry is that it keeps you at the top of your customer's minds.

How we plan & create content

When we plan content for a website, we keep the aims of the website in mind - if a certain page of copy won't help the business or the website visitors achieve their aims, that page doesn't need to be on the website. We use a web editor and copywriter to research, create, edit, proofread and optimize copy for the website we create. By giving this job to a specialist we find that users are more easily able to find the information that they want when they visit the sites we create.

We understand how people look for and read content on the web, and how and when images can help them to get the answers they are looking for. We also understand how and when to use the wide range of content delivery tools available, such as newsletters, blogs, news & press release archives, articles and discussion forums.