WhiteNights Sleepwear

This site for an exclusive sleepwear designer was a lovely project to work on from a design point of view. We were able to work in layers of texture and detail - on more information and text heavy sites, so much detail would get in the way of the info. We took a lot of inspiration from photos of the sleepwear - using stain and lace textures to create the simple "post-card" layout.

Handling Images

Whitenights sleepwear is made from beautiful fabrics, and each style has distinctive detailing. We developed an image gallery to show large images of the full outfits and details of each. Users can view even larger images of the sleepwear, and get details of fabrics and washing instructions. Since the gallery makes up the core of the site, it was great to be able to offer so much information on each item without resorting to multiple pages.

Features

  • Advanced Image Gallery
  • Video Player
  • Newsletter subscription form
  • Enquiry form