FTHKVisit the FTHK website
FTHK is a theatre company based in Cape Town that works with Deaf and hearing performers to produce world-class performances. To facilitate this, they run education programmes that run from school to professional industry levels.
We developed their first website 6 years ago. Since then, FTHK has learnt to work with a wide variety of online marketing media. They run 2 Wordpress blogs to post news articles and image sets, facebook to create groups and to keep interested parties up to date and email newsletters to delivery updates.
We redeveloped the site on a new content management system that lets them keep their website as up-to-date as their other online media. The site also brings in feeds from the blogs and allows visitors to subscribe to their email newsletters.
The new site is also a major update in terms of look & feel - we widened the site and reworked all of the design elements to bring out FTHK's distinct rough-look branding. GreaterGoodSA
Here's a hint for NGOs and NPOs: You can set up an account with GreaterGoodSA to allow visitors to your website to make donations online without you having to get an online merchant's account. FHTK has used their GreaterGoodSA account in this way. |
Using online marketing tools
FTHK is one of our most pro-active online clients: They run 2 Wordpress blogs to post news articles and image sets, facebook to create groups and to keep interested parties up to date and email newsletters to delivery updates. Over the past 2 years, using these tools has given them a great feel for creating content for the internet and for using the web to promote their business. For FTHK the website is just another piece in their online marketing plan.
Visit the FTHK blog
Visit the FTHK Website to see how the blog feeds onto the Home page
Visit FTHK on facebook Rough-style design
Design on the web is usually quite slick and technological - which makes sense. We've been working for FTHK for about 8 years, designing posters, badges, booklets, logos and so on - and we've always used a quite rough, hand-drawn style - for one poster we arranged burnt logs into a hand-print to create the image...
Translating this onto the web has been a good challenge and has shown us that our modular approach to building sites can cope with a range of design styles.
We used a type-replacement script for the scribbly, hand-written font - much better than writing out each page title... We also created some hand-drawn elements to use around the site, but we kept those to "global elements" - elements that appear on all pages of the site.
The result is a site that is clear and ordered, but has a rough, hand-worked feel to in. |
